Jan 15 '26, Thursday
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19:03·2 SPEAKERS·2184 WORDS
AThis is all they have. And it's clearly a mobile optimized thing.
BOkay.
AAnd they have a branch.
BThis is a restaurant where you have to go. Right?
AYeah.
BSo it's not very helpful.
ABut they don't have any instructions for how to order.
BThey do deliveries.
AYeah. I don't know.
BThey don't do it is not helpful for us.
AAvailable hair care. Zomato. Why can't I use on the.
BNo. Some of these apps? Why don't you go to their website zomato.com.
ANo, they don't have a website.
BThe clown Ice cream. Ice cream. Yeah. Do you have a small business that delivers some example Small business.
AI know many on Zomato.
BThen. Lots of moving parts.
AActually connecting these moving parts is not ensuring kivo item. Like if you're selling it as a luxury item then we have to package it in such a way.
BNo, no. You can advertise in Zomato and use your own delivery drivers. Right.
AOh, you can do that. Correct.
BWe'll do that. Because anyway, Zomato is expensive or what?
AOkay.
BSo I'm recording this conversation now, by the way. So I'll just feed this and get all the points out. So we discussed. We need a FSSAI regulation.
AWait, capacious now? No, no, no. You can't order.
BWe need social media management. We need an integration and how people will actually order stuff either from WhatsApp or Zom. We need a delivery provider. We need a brand name and logo and design stuff. We need packaging and also.
AWe have to trademark the logo. Register the company.
BOh yeah. So yeah, registering a company trademarks and patents or whatever in that space. Delivery. And whether the ice packs go into the delivery component or the packaging component. Probably delivery. Right.
APackaging.
BI don't.
ABecause even if I. If someone comes to my shop and buys Nama chocolate, there is no shop.
BThat's what we're starting with, right?
ANo, we start. How are we starting? You want just a cloud shop is.
BJust additional overhead which we'll have to think about at the start.
AZomato or something. Okay.
BOr WhatsApp or a good. Nice. We'll also have a nice website. We can't not have a website.
AOkay.
BBut yeah. And that just comes to your house. Because I just think those two things are very orthogonal. You can have one without the other, but you can't have. So just start with bare minimum recipe. Perfect. That's not hard.
AIndia. My ingredients might be slightly different.
BAnd you need a refrigeration space. Basically a big fridge.
ABig fridge.
BOr a Freezer, Fridge.
ANo we don't want a freezer.
BJust a fridge. The kitchen aspect feels like.
AYeah.
BMaybe they allowed. So.
AYeah. Okay.
BHave we covered everything?
AWe don't know what has to be covered.
BUnknown. Unknowns. No. But think about it. No, like I think we've covered everything.
AEmployees finding stuff. One, two.
BDelivery.
ADelivery.
BThat is abstract delivery chef and like whatever cooks.
AYeah. I do want to social media manager. I don't want just any cook. I want someone with attention to detail. Because this is literally for aesthetics, this product.
BYeah. Although I feel like any imperfections in the chocolate itself get covered by the cocoa. So that's also great.
AThat's true.
BMy. My thing is hum. Brand that's not a big ask. Packaging and making sure the materials of the packaging are to our liking. I think that might be a process that takes some time.
AYeah. I think we set up Karna Parega like we have to set up a line of supplier.
BYeah.
AWho make like exchange ideas.
BTell them what we want.
AGive us different samples. How they feel. How they feel when you touch them. Also because we won't be able to physically touch anything. We'll be very reliant on.
BI think we'll be fine. We can send a box of Royce at home. Tell them compare it with this.
ABecause I don't trust my parents taste to like. We'll have to recruit Prabhav or someone.
BI remember I said bro video technology is a coffee idea. Like video calling coffee ideal and nice. High quality videos of the finish and everything we can take. That's not a big issue. See TK I can look into these two things. What will you do?
AMvp let's say abhi. My packaging fancy or branded at the beginning. Random dubbe maybe like right now the way I do it is I make it in a parchment paper and I'm very happy serving it in parchment. But the way Roy serves it, it's already set in a plastic box. I don't know how to unseat the thing so.
BYeah, that's a good question. Maybe they have like a mold that they actually make it in. And that mold, it's cold.
AIt's pretty solid. So it's very transferable.
BExactly. You make it in a mould.
ANo, I make it. I don't make it in a mold.
BNo, I'm saying you can make it then in a mold.
AYeah.
BAnd those molds will then be stackable. So easy to store and everything.
AYeah. The silicone molds.
BYeah. And you then you can just transfer.
ATo that box and then have one of those.
BFirst you do that. You can't do that. Counter cutting inside the box, right?
AYeah. Cut in mold and then transfer to the box.
BThat will also give them more space.
AYeah.
BThen put cocoa cut in mold.
ANo box is clean. So cocoa gets dusted in mold.
BWe can figure it out. Not a hard problem.
AI think transferring from mold to box and then dusting cocoa is hard. Like we have to dust cocoa after.
BYeah.
AHow to transfer? Netto gets a transfer dusting the baad.
BMe. Maybe you dust it within the confines of the box by placing.
AActually if it's solid to dust.
BYeah.
AThat it's not hard. Dust and mold.
BYeah. I mean.
AYeah, we won't be able to tell them.
BThey'll be like, yeah, we can oversee. But your mom can also figure it out over the weeks.
AYeah.
BAnd second, I'm going to look soon into packaging and the software side. But I'll just read up how do you publish stuff to Zomato? How do you publish stuff to WhatsApp business and stuff like that?
AIt's not WhatsApp business is again, not hard.
BI want to automate it. I don't want anyone to be oh.
ALike setting up an agent on WhatsApp. But like ideally social media person will be in charge of even handling WhatsApp conversations.
BYeah. I mean I'm sure there it's mature enough where whatever needs to be redirected.
ATo an agent can go to a certain inbox. WhatsApp, Instagram, everything goes to one inbox.
BNo, what I'm that also. But what I meant was like you have agents, automated AI agents which take care of 90% of the things. Only 10% reach your actual humans happy pathway. You know, I want to order this. Send it here. Send it when Zomato Madlab interface on WhatsApp. 90%. I think getting started is the biggest go.
AYeah. Hurdle.
BLet's just get started, bro.
AGet started as in do we get started by ordering branded packaging or do we get started with unbranded white dumbas?
BWe go luxury.
AWe go luxury.
BOtherwise it's not selling. We need to go luxury from the start.
AOkay.
BWe. I mean we can transfer this and ask AI on opinions on all of this.
AYeah. But because we're doing it in India, a lot of the cost is mad subsidized.
BYeah, but I think luxury first sells. We can't do like Shirin's business where random scale over luxury market.
AEven product was mad good. Dude, her cookies were very good.
BYeah, they would want. Our selling point is people see It. And they want to have it. Yeah. You can't have a bad box and do that so upfront. So to make the box we need the logo. We need a name.
AWe need a name. Name is very odd and like we have to also future proofing pick a name which we could trademark.
BYeah, that is any name which is not already trademarked. Yeah, something like that. I don't know exactly. But.
ANo, no, that is true. Not already trademarked and not a common noun. Yeah. You can't trademark a word. We can't trademark chocolate.
BThat. That's a little fuzzy though. Right? Amazon is a word, right?
ATargets a word.
BYeah. It's not. It's not. I don't know if that's the. Anyway, what can we. Which name is the bottle? It defines your personal identity, brand identity.
AYeah, I want it to feel luxury. I don't want it to be like yeah, Shirin's Cookies.
BYeah, yeah. Shouldn't have voice is pretty like yeah, yeah.
ANo, I don't want it to feel like a dupe.
BHaha. Definitely. But the feel should be similar to like. Yes, Royce feels nice and luxurious.
AI think it's the association. I don't think there's anything about the word Royce. Or maybe it's Rolls Royce.
BRolls Royce. Also Royce Waystar Succession major company. Isn't that Royce. Roy. Okay. My word. Roy waster.
ARoy waster.
BThis will be very hard actually.
AAnd the thing is it has to be a name that like not just young people but even uncle auntie can say without it feeling weird.
BI think we will be. I think we should pick something. Some I just like something that we say commonly like a name only, but something organic that we often use.
ASmall, snappy.
BMaybe bit of Japan in the.
AI don't think that's correct for two Indians to start a shop in Surat, bro.
BNothing is correct. Mainland China. Literally China in the name.
AYeah, but okay, I guess you can't.
BBe thinking about that, bro. And I'm seeing a hint of Japanese.
AYeah.
BYou know like how Royce open the Royce Dabba. Let's look at the Royce Dabba. Nama Chocolate Dabba. Ghana. Bitter cold. Not here. Just Google search it.
ALike they have some Japanese text for gold.
BYeah, I think it looked kind of sick.
AYeah.
BBigger image please.
AThat little red.
BYeah. What does it say? By what? What? What?
ABy baking. By breaking down old customs and producing consistently original items, we are pursuing a new level in chocolate enjoyment. This is unnecessary.
BYeah.
AIt feels like you know, Google Docs favorite templates.
BYeah, this really slaps on Their boxes, they have this. Can't we find either large watermark. Yeah, that.
AYeah. The texture.
BYeah. This texture.
AYeah.
BThat is pretty sick. I think that's what makes the box feel really nice.
AAlso, I don't have many.
BThat part is glossy and the rest of it is matte. But that text is a little glossy. It reflects light.
AIt's not particularly matte. I wouldn't say I've touched matte.
BYeah. Yeah. Not matte, but compared to the. You see how.
ACompared to this. Yes.
BMore.
ALess reflective.
BYeah.
ALike, I. Like sometimes I felt a texture that feels almost powdery. But it's paper. I don't know how that's achieved. But as close to that cocoa texture. Because Royce does chocolate also. So they are a chocolate company. They aren't a Nama Chocolate company. We are planning to be a Nama chocolate company.
BYeah. Square. I like square.
AI like square. I agree.
BI don't want it to become too similar to the box, though.
ABut they do everything right.
BYeah.
AI guess these decisions will also get made up a lot by the details of manufacturing these boxes, the prices. What shape is easy, what shape is hard.
BTrue.
ALike, there is a certain level of plastic packaging, but like Royce Chocolate, The plastic is higher quality. India. Higher quality plastic. Dhunna is hard. Everything is slightly more flimsy and prone to breaking, cutting your finger.
BI'm like, final product. Final product. Around. We can build everything once we have that in our hand.
AYeah. In Sun Spawn.
BYeah. But now we know how to make this thing. We have a shipping guy who gives us 500 of these boxes and we know how to fill it. We're done. We can. We literally solve. Let's do that packaging research. Let's see who I can contact, what kind of things they make. Talk to my parents also to see.
AIf they have any contacts Come seriously consider guiding.
BAnd anyway, like, I think, yeah, it's not a huge investment of time or money.
AIt will be in the beginning.
BHuh? I mean, we have to learn a lot.
AWe'll have to learn a lot. There's a lot we don't know.
BYeah, I don't mind that, but I think we'll find it nice.
AIt won't be that hard in India for sure.
BYeah.
AThe regulatory and the costs are much lower in India.
BYeah.
AMy voice is feeling very down.
BWhat do you want to do for dinner? Order something basa B or discuss nigga.
5:57·3 SPEAKERS·716 WORDS
AA product is classified as pre packaged food if it is placed in a package of any nature so that the contents cannot be changed without tampering and it is ready for sale to a consumer. If you sell your box on a food delivery app you are classified as an E commerce food business operator and must adhere to specific FSSAI regulatory. Okay. If your chocolate is sealed in a box before delivery such that it cannot be then it is legally prepackaged. If your chocolate has a unique recipe not explicitly defined in standard categories, it is classified as proprietary food and must follow its own set of labeling compliance points. I think because we're saying chocolate and not a chocolate dessert.
BIt is chocolate.
AIt is. It's chocolate dessert because it's cream and chocolate directly muesleh.
BSo nama chocolate box. The whole thing is packaged in that plastic thing. Remember? So do you. Are you expecting to do that or not? And I don't know which one is easier like because nutritional thing we know the raw ingredients. It's not hard to do that.
AIt's not hard but I don't know how to get it done officially.
BYeah we can.
ABut the other thing is the way Royce does it is plastic inside, cardboard inside and then on top of cardboard the refrigeration sleeve and then that gets put into that silver insulated bag.
BYeah. We don't have to do everything. I guess we have. Yeah. I mean one thing we can think.
CAbout not doing can't be bags that our chocolate goes in. Can't be bags where the chocolate gets vertical. It has to be something where the chocolate lays flat.
BYeah.
CWhich is kind of annoying.
BYeah. Excuse me. We make a square like we can make us bags is very chill.
CI think bags we can Packaging again is not a headache. Suppliers give us options.
BNo packaging is our headache. But designing it is our headache designing it.
CBut like I think we will get restrained by supplier more than anything else. Yeah. So we should not commit to anything in our mind.
BI think box and pre packaged product.
CWhat I like in Lady M for example is that the box has a handle and treat.
BBecause. So we can just. Should this be a pre packaged food or not? Let's do some research on this.
CAnd my feeling is if we are only doing local business then we should think of ourselves as a restaurant not as a chocolate shop. And when we start selling it as a pre packaged product like right now we.
AI'm thinking of us as a restaurant.
BWhy. But I'm multa. I'm thinking of us as a shop.
CFront for a pre baggage yeah.
BFor like a nice chocolate. We are selling chocolate. That's our product. We just get it delivered to your be. That's an additional service we offer.
CI'm trying to think of like parallels. Like what are businesses that have this model where they like Amul. I can't order Amul chocolate on Zomato from. There's no Amul shop. There's no Schmitten shop.
BYeah. Zomato pay. Can you put a pre package like.
CThen if you've been becoming a pre packaged product. Am I becoming an entry in Dheeraj sans? Am I becoming a entry in Instacart?
BAny place where you can store.
CYeah.
BAny shop which has a fridge.
CYeah. Then am I getting.
BThat's a much broader thing. Right?
CYeah. I think we need to establish a customer base in Surat first via the shop front thing, which is much easier to do. Shop front as in via the restaurant methodologies. Omatoped alky. Then we also can gauge demand. We can gauge recipe testing.
BThat's probably the organic way to go, I feel. Starting smaller with the non packaged product.
CYeah. I don't want to set up a manufacturing plant to make that pre packaged product. I will have one room, just me.
BYeah. Then it's not going to be packaged.
CYeah.
BYeah. That makes sense.
CIt will be sold as a dessert like Magnolia Bakery. Banana pudding. Comes in branded. Whatever. Banana pudding. But it has not got nutritional value because you're ordering from a restaurant.
BYeah.
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the "productivity" framing feels like a bit of a red flag to me, honestly. whether you work harder than her isn't really relevant to the question of how to split a tax benefit that exists because you're married. the benefit is a product of the legal union, not your individual contribution to your respective incomes. if you want to reward yourself for working harder, that's what your salary is for.
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